Justin Time Podcast - Carl Churchill

In this compelling episode of the Justin Time Podcast, hosts Justin Williams and Patrick Packer are joined by Carl Churchill, the founder of Alpha Coffee and a seasoned veteran. Carl shares his inspiring journey filled with struggles and triumphs that led to the creation of a successful coffee business deeply committed to giving back to both the military and broader communities.

Carl begins with his experiences in the military, explaining how they instilled in him the values of leadership, perseverance, and service. He recounts the challenges he faced transitioning from military to civilian life and how these experiences fueled his determination to build a business that embodies the spirit of service.

As the conversation unfolds, Carl delves into the early days of Alpha Coffee. He describes the numerous hurdles he and his wife faced as they started their coffee business—from learning the ins and outs of the coffee industry to navigating the financial uncertainties of entrepreneurship. Carl discusses the tests of their resilience, including the late nights, the self-doubt, and the steep learning curve, all of which shaped the foundation of Alpha Coffee.

Throughout the episode, Justin and Patrick explore how Alpha Coffee not only strives to serve high-quality coffee but also to create a positive impact. Carl shares how the company’s commitment to "Coffee with a Cause" emerged from his own experiences and the desire to support service members, veterans, and their families. He details the initiatives Alpha Coffee has undertaken, such as sending coffee to troops overseas and supporting veteran-related charities, which have become integral to the brand's identity.

Listeners will also hear about Carl’s ongoing challenges and successes, and how each step has taught him valuable lessons about business, leadership, and community service. He offers advice to other entrepreneurs and veterans who might be considering starting their own ventures, emphasizing the importance of resilience, clear vision, and the power of a strong support network.

Join us on the Justin Time Podcast for an inspiring look at how Carl Churchill’s journey through adversity helped brew a successful business that keeps giving back, one cup at a time.